CRM & Lifecycle

Reach customers with direct, time-sensitive communication.

SMS campaign management for alerts, offers, launches and customer communications using an approved client database or qualified available distribution route.

Plan an SMS campaign →

The challenge

You need immediate reach, but sender registration, message length, consent, database ownership, scheduling and reporting must be controlled.

The intended outcome

A compliant, clearly documented SMS campaign with an approved sender identity, defined audience, controlled deployment and delivery statistics.

Quick answer

What does sms marketing achieve?

A compliant, clearly documented SMS campaign with an approved sender identity, defined audience, controlled deployment and delivery statistics.

Best suited to: You need immediate reach, but sender registration, message length, consent, database ownership, scheduling and reporting must be controlled.
Delivered by: Orix Marketing’s integrated strategy and specialist delivery teams.
Next step: Plan an SMS campaign.

Scope

What Orix can own

Campaign planning

Objective, audience, timing, message and call-to-action design.

Sender and technical setup

Sender ID registration, database formatting and operator requirements.

Managed deployment

Scheduling, volume controls, test sends and campaign release.

Reporting and governance

Delivery statistics, suppression handling and campaign documentation.

Engagement options

Choose the database and deployment scale.

Final scope follows a review of requirements, dependencies and delivery conditions.

Client-database campaign

Managed single send

Client-supplied permission basis
Standard sender-ID registration
Scheduled deployment
Delivery statistics

Island-wide distribution

Qualified available reach

Availability across supported network operators
Audience and legal-basis validation
Higher-volume deployment controls
Campaign report

High-volume programme

Phased or recurring sends

Message and audience segmentation
Campaign calendar
Volume and timing governance
Consolidated reporting

Deliverables

What your team receives

Campaign brief
Approved message variants
Sender setup checklist
Database validation report
Deployment schedule
Delivery statistics report

Delivery sequence

How the work moves

01Validate purpose, audience and permission
02Prepare sender and database
03Test and deploy in controlled batches
04Report delivery and response

Measurement

Metrics relevant to this service

Delivered messages
Delivery rate
Response or redemption
Opt-out rate
Cost per response