CRM & Lifecycle
Create lifecycle journeys customers actually value.
Connect data, messages and moments across acquisition, onboarding, nurture, retention and reactivation.
Map your lifecycle opportunities →The challenge
The database is underused, campaigns are broadcast to everyone, automations are incomplete and reporting cannot show lifecycle contribution.
The intended outcome
A prioritised lifecycle programme with clearer segments, useful communications and measurable customer movement.
Quick answer
What does email & lifecycle achieve?
A prioritised lifecycle programme with clearer segments, useful communications and measurable customer movement.
- Best suited to
- The database is underused, campaigns are broadcast to everyone, automations are incomplete and reporting cannot show lifecycle contribution.
- Delivered by
- Orix Marketing’s integrated strategy and specialist delivery teams.
- Next step
- Map your lifecycle opportunities.
Scope
What Orix can own
Lifecycle mapping
Key stages, behaviours, decision points and communication opportunities.
Segmentation
Practical customer and prospect groups based on value, intent and behaviour.
Automation
Welcome, nurture, conversion, retention, reactivation and service journeys.
Deliverability and insight
List health, consent, testing, attribution and ongoing performance governance.
Inside the email programme
Choose the operating model before choosing volume.
Owned lifecycle, managed distribution and dedicated infrastructure solve different commercial jobs and carry different responsibilities.
Audience and permission
Data source, lawful basis, segmentation, suppression and market requirements reviewed before sending.
Journey and message
Campaign purpose, sequence, creative, landing experience and follow-up designed as one path.
Delivery stewardship
Authentication, reputation, testing, monitoring and reporting governed to protect long-term reach.
Email service models
Choose the model that matches the job
Managed distribution
Campaign and programme options
Package names and send volumes are based on established Orix proposal structures. Pricing and inventory vary by market, audience criteria, data availability, creative requirements and compliance review; a current quotation is issued after qualification.
A focused campaign for testing a message, offer or announcement before committing to a sequence.
A five-send sequence for planned repetition, message variation or phased communication.
An eleven-send programme for brands requiring sustained market presence and structured optimisation.
A twenty-send programme for multiple offers, audience segments or a longer campaign calendar.
A forty-two-send programme for organisations with a substantial annual communication requirement.
Sri Lankan campaign routes
Orix distribution or your database
- Campaign deployment historically planned within a six-hour sending window
- Campaign report prepared after approximately 48 hours
- Final timing depends on database hygiene, authentication, creative approval and sending conditions
Dedicated infrastructure
Sending capacity for internal teams
Geographic distribution
Plan one market at a time
Audience availability, relevance and compliance are reviewed separately for every market.
Sri Lanka
Historical proposal inventory referenced approximately 340,000 available subscriber records per send. Current volume and audience fit require validation.
Europe & developed markets
Single-market campaigns have historically included the UK, USA, Canada, Germany, Australia and New Zealand.
Middle East
Single-market availability has historically included UAE, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain, Jordan, Lebanon and Cyprus.
Africa
Historical markets include South Africa, Nigeria, Egypt, Morocco, Algeria, Sudan, Kenya, Tanzania and Cameroon.
India
City-level options have historically included Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Bhopal, Patna and Nagpur.
Deliverables
What your team receives
- Lifecycle opportunity map
- Segment definitions
- Journey logic and wireflows
- Email copy and design
- Platform build specification
- Testing and reporting plan
Delivery sequence
How the work moves
- 01Audit data and existing sends
- 02Prioritise highest-value journeys
- 03Design, build and quality-assure
- 04Test content, timing and segments
Measurement
Metrics relevant to this service
- Lifecycle conversion
- Revenue per recipient
- Retention and repeat action
- Deliverability
- Journey completion