Media & Outdoor
Take moving creative into high-traffic places.
Digital outdoor planning that connects location, screen format, creative duration, repetition, production and proof of play.
Plan a digital outdoor campaign →The challenge
Available LED inventory is extensive, but your team needs to know which sites support the audience, route and campaign role—not simply which screens can be booked.
The intended outcome
A location-led digital outdoor schedule with creative adapted to real viewing conditions and delivery verified throughout the campaign.
Screen-planning system
Plan the moment, not only the screen.
A strong DOOH schedule connects audience context, playback conditions and creative behaviour. Screen count alone is not a strategy.
Audience moment
Identify when and why the priority audience is likely to encounter each location.
Loop economics
Compare spot length, loop duration, plays per hour, share of voice and campaign flight.
Creative behaviour
Set motion, contrast, copy density, safe zones and variants for actual viewing distance.
Delivery evidence
Agree trafficking deadlines, uptime handling and available proof-of-play before booking.
Quick answer
What does digital ooh & led screens achieve?
A location-led digital outdoor schedule with creative adapted to real viewing conditions and delivery verified throughout the campaign.
- Best suited to
- Available LED inventory is extensive, but your team needs to know which sites support the audience, route and campaign role—not simply which screens can be booked.
- Delivered by
- Orix Marketing’s integrated strategy and specialist delivery teams.
- Next step
- Plan a digital outdoor campaign.
Scope
What Orix can own
Location planning
Colombo and regional screen selection based on campaign geography and movement.
Creative adaptation
Short-form motion design, duration planning, legibility and screen-specific output.
Inventory coordination
Availability checks, scheduling, trafficking and supplier management.
Verification
Proof of play, issue escalation and campaign reconciliation.
Inside the DOOH plan
Use time, place and context as creative variables.
Digital outdoor adds scheduling and creative flexibility, but still requires disciplined location and delivery choices.
Audience moments
Locations and dayparts mapped to the situations in which the message should be encountered.
Creative sequencing
Duration, loop position, motion, variants and contextual triggers designed for the screen environment.
Playback governance
Specifications, approvals, scheduling and available proof-of-play reconciled with the booking.
Engagement options
Choose the screen and creative operating model.
Availability, spot duration, loop structure and play frequency are validated for every recommended screen before commitment.
Deliverables
What your team receives
- LED location shortlist
- Screen specifications
- Campaign schedule
- Motion artwork adaptations
- Trafficking plan
- Proof-of-play report
Delivery sequence
How the work moves
- 01Set market and route priorities
- 02Shortlist current screen inventory
- 03Adapt and traffic creative
- 04Verify delivery and report
Measurement
Metrics relevant to this service
- Location coverage
- Scheduled plays delivered
- Creative compliance
- Campaign uptime
- Response signals
Media footprint
LED screen locations across Sri Lanka.
The proposal inventory below is published as an established footprint reference. Every site, screen size, play frequency and availability must be reconfirmed before planning.