Analytics & Optimisation
Give marketing leaders a reliable view of performance.
For teams that have data everywhere but still struggle to explain customer behaviour, acquisition quality and commercial contribution.
Audit your measurement setup →The challenge
Platform dashboards disagree, conversion tracking is incomplete and reports describe activity without showing what management should change.
The intended outcome
A governed measurement system with trustworthy events, useful dashboards and a recurring process for turning signals into action.
Quick answer
What does web & marketing analytics achieve?
A governed measurement system with trustworthy events, useful dashboards and a recurring process for turning signals into action.
- Best suited to
- Platform dashboards disagree, conversion tracking is incomplete and reports describe activity without showing what management should change.
- Delivered by
- Orix Marketing’s integrated strategy and specialist delivery teams.
- Next step
- Audit your measurement setup.
Scope
What Orix can own
Measurement design
Business questions, KPI hierarchy, event taxonomy and reporting requirements.
Implementation
GA4, tag management, consent signals, app/web events and campaign standards.
Data connection
Media, website, CRM and commercial data aligned where feasible.
Analysis and insight
Journey, cohort, funnel, acquisition and retention analysis with recommendations.
Deliverables
What your team receives
- Measurement plan
- Event and data-layer specification
- Analytics implementation audit
- Executive dashboard
- Campaign attribution view
- Monthly insight review
Delivery sequence
How the work moves
- 01Define decisions and measures
- 02Audit data quality and gaps
- 03Implement and validate tracking
- 04Analyse, explain and improve
Measurement
Metrics relevant to this service
- Tracking coverage
- Data accuracy
- Funnel conversion
- Channel contribution
- Decision turnaround