Social & Content
Turn social activity into a brand and demand system.
For marketing teams that need consistent strategic direction, faster content operations and a clearer explanation of what each channel contributes.
Plan your social programme →The challenge
Publishing is reactive, approvals are slow, content looks disconnected and engagement does not translate into meaningful brand or commercial signals.
The intended outcome
A practical editorial and campaign system with channel-specific roles, reliable production and measured paid support.
Quick answer
What does social media achieve?
A practical editorial and campaign system with channel-specific roles, reliable production and measured paid support.
- Best suited to
- Publishing is reactive, approvals are slow, content looks disconnected and engagement does not translate into meaningful brand or commercial signals.
- Delivered by
- Orix Marketing’s integrated strategy and specialist delivery teams.
- Next step
- Plan your social programme.
Scope
What Orix can own
Channel strategy
Audience, platform role, content pillars, cadence and success criteria.
Content production
Concepts, copy, design, short-form video, photography and adaptable campaign assets.
Community management
Response playbooks, escalation rules, moderation and insight capture.
Paid social
Audience strategy, creative testing, lead generation and retargeting across Meta, LinkedIn and TikTok.
Engagement options
A complete Facebook and Instagram management scope.
Final scope follows a review of requirements, dependencies and delivery conditions.
Deliverables
What your team receives
- 90-day channel plan
- Editorial calendar
- Content production schedule
- Community response guide
- Paid amplification plan
- Monthly insight review
Delivery sequence
How the work moves
- 01Define channel jobs and audiences
- 02Build the editorial and production system
- 03Publish, manage and amplify
- 04Review creative and audience signals
Measurement
Metrics relevant to this service
- Qualified engagement
- Share of relevant conversation
- Leads and assisted conversions
- Content efficiency
- Response performance