Culture & governance
Commercial performance must remain defensible.
Orix expects business decisions and marketing activity to be lawful, transparent and capable of withstanding client, regulatory and public scrutiny.
Explore careers →In plain language
Ethical business practice means pursuing commercial objectives without bribery, deception, hidden conflicts, fabricated evidence or disregard for audience and stakeholder rights.
Responsible marketing
Responsible marketing
Claims, targeting, creative and media activity should respect applicable law, platform rules and the reasonable expectations of the audience.
Transparent commercial practice
Transparent commercial practice
Fees, media investment, supplier roles, material limitations and conflicts should be presented in a form the relevant decision-maker can understand.
Competition and procurement
Competition and procurement
Orix seeks work and appoints suppliers on legitimate commercial grounds. Collusion, falsified documents and improper influence are unacceptable.
Policy FAQ
Questions people may ask.
These summaries explain the policy in accessible language. Applicable law, contract and formal internal procedures continue to govern specific situations.
Does this apply to subcontractors?
Yes. Relevant ethical and compliance expectations should form part of supplier selection, briefing and oversight.
How are uncertain marketing claims handled?
The claim should be checked, qualified or withheld until appropriate evidence and approval exist.