Demand & Performance
Capture demand when customers are ready to act.
Search-led acquisition for teams that want deliberate account structure, sharper query control and a direct line between spend and qualified opportunities.
Request a Google Ads audit →The challenge
Spend is rising, search terms are drifting, leads are inconsistent or the account cannot explain which campaigns create business value.
The intended outcome
A cleaner account, stronger intent coverage and budget decisions based on lead quality rather than platform-reported volume.
Quick answer
What does google ads / ppc achieve?
A cleaner account, stronger intent coverage and budget decisions based on lead quality rather than platform-reported volume.
- Best suited to
- Spend is rising, search terms are drifting, leads are inconsistent or the account cannot explain which campaigns create business value.
- Delivered by
- Orix Marketing’s integrated strategy and specialist delivery teams.
- Next step
- Request a Google Ads audit.
Scope
What Orix can own
Search strategy
Intent tiers, query coverage, negatives, match strategy and competitive positioning.
Campaign build
Search, Performance Max, Display, YouTube and remarketing configured for the role each should play.
Landing alignment
Message continuity, offer clarity and conversion improvements beyond the ad click.
Measurement
Enhanced conversions, call/form tracking, offline lead feedback and reporting.
Engagement options
A managed Google Ads operating scope.
Final scope follows a review of requirements, dependencies and delivery conditions.
Deliverables
What your team receives
- Account audit
- Search query and negative plan
- Campaign rebuild map
- Ad and asset variants
- Landing-page recommendations
- Budget and performance review
Delivery sequence
How the work moves
- 01Audit economics and measurement
- 02Restructure around intent
- 03Launch ads and landing tests
- 04Optimise against qualified outcomes
Measurement
Metrics relevant to this service
- Qualified leads
- Cost per qualified lead
- Search impression share
- Conversion rate
- Pipeline value