Social & Content

Extend the event beyond the room.

A coordinated digital layer covering audience acquisition, registration, live storytelling and post-event content.

The challenge

Event production is progressing, but promotion, registration, livestream, social coverage and content capture have no single digital owner.

The intended outcome

A joined-up event journey that builds attendance, supports the live moment and creates useful content after the event.

Quick answer

What does digital event coverage achieve?

A joined-up event journey that builds attendance, supports the live moment and creates useful content after the event.

Best suited to: Event production is progressing, but promotion, registration, livestream, social coverage and content capture have no single digital owner.
Delivered by: Orix Marketing’s integrated strategy and specialist delivery teams.
Next step: Plan digital event coverage.

Scope

Audience plan, campaign creative, paid/organic distribution and reminder journey.

Landing page, signup workflow, confirmation and attendee communications.

Livestream coordination, real-time social publishing and community response.

Highlights, speaker clips, recap assets, lead follow-up and reporting.

Deliverables

Delivery sequence

Measurement