Media & Outdoor
Choose billboard and gantry sites for a reason.
Site selection and execution built around route, dwell, sightline, market priority and the role outdoor plays in the wider campaign.
Request a site plan →The challenge
You are comparing inventory lists without consistent visibility data, route context, production specifications or confidence that every site will deliver as booked.
The intended outcome
A documented site plan, campaign-ready artwork and controlled execution from booking through proof of display.
Site-selection scorecard
A board is valuable only when the viewing conditions work.
A shortlist should make the trade-offs visible before inventory is booked—not after artwork reaches production.
Approach
Traffic direction, approach distance and the time available to recognise the message.
Sightline
Angle, elevation, obstruction, visual clutter, illumination and day/night legibility.
Route role
Whether the site creates corridor repetition, market entry, landmark presence or destination proximity.
Execution risk
Availability, dimensions, permits, structure condition, fabrication and installation window.
Quick answer
What does billboards & gantries achieve?
A documented site plan, campaign-ready artwork and controlled execution from booking through proof of display.
- Best suited to
- You are comparing inventory lists without consistent visibility data, route context, production specifications or confidence that every site will deliver as booked.
- Delivered by
- Orix Marketing’s integrated strategy and specialist delivery teams.
- Next step
- Request a site plan.
Scope
What Orix can own
Site selection
Route coverage, traffic context, sightline, illumination, obstruction and competitive clutter review.
Campaign mapping
A coherent mix across Colombo, key corridors and commercially relevant regional markets.
Artwork and production
Legibility review, format adaptation, print/fabrication coordination and installation scheduling.
Monitoring
Dated proof, placement checks, issue escalation and delivery reconciliation.
Inside the billboard plan
Every site must earn its role in the campaign.
Static and digital placements are evaluated against geography, visibility and the wider media sequence.
Site evaluation
Approach, sightline, traffic direction, obstruction and surrounding context reviewed before recommendation.
Creative adaptation
Copy density, contrast, scale and brand recognition engineered for real viewing conditions.
Campaign control
Availability, production, installation and evidence tracked in a consolidated placement register.
Engagement options
Choose the geographic planning model.
The footprint is shaped around the market task; it is not a fixed bundle of available boards.
Deliverables
What your team receives
- Mapped site shortlist
- Site photography and specifications
- Booking schedule
- Artwork adaptation matrix
- Installation tracker
- Proof and issue log
Delivery sequence
How the work moves
- 01Set route and market priorities
- 02Assess and shortlist inventory
- 03Book, produce and install
- 04Monitor and report delivery
Measurement
Metrics relevant to this service
- Route/market coverage
- Booked-site delivery
- Installation timeliness
- Visibility compliance
- Campaign response signals